In early October, ProMach product brand ProBrew hosted an Oktoberfest event at their facility in Waukesha, WI, which celebrated process innovation, business success, friendship, and, of course, great beer. Held over two days, this event offered a chance for beverage manufacturing partners to gain insights into the newest industry technologies. Alongside this educational experience, guests enjoy a fantastic selection of food and beer courtesy of ProBrew and TechniBlend. This gathering wasn’t just another social event but a meeting of minds, ideas, and advanced beer processing technology, pivotal for breweries aiming to escalate their production goals and business growth.

In an industry where packaging and distribution play critical roles, ProBrew offers efficient and quality solutions that breweries can utilize to meet the market’s growing demands without compromising on the integrity of their products. Attendees of the Oktoberfest event get first-hand insights into equipment tailored for craft beer, seltzers, kombucha, and more.

Beyond the tangible technology, the event was a hub for learning and exchange. Attendees had the opportunity to engage directly with the minds behind these machines. These interactions provided invaluable insights into the ‘how’ and ‘why’ of these technologies – understanding that is crucial for making informed decisions about brewery upgrades.

The event fosters a sense of community among breweries. Newcomers and veterans alike shared spaces, stories, and strategies. This networking aspect was invaluable, offering a chance to learn from peers and industry experts who brought years of brewing experience.

Watch the recap video of the Oktoberfest event below and see why it should be a part of your event schedule in 2024. Click here to learn more about ProBrew’s equipment for the craft beer industry. Here’s to brewing a future that’s as exciting as it is efficient!